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Why I Started a Business

Updated: Jul 14

Starting a new business is not for the faint of heart. It takes determination, long hours, risk, and usually a fair amount of stress.


Some of us will go our whole lives with zero desire to start a business, and some of us will never be satisfied working for someone else.


woman standing in green grass on a mountain

So why did I start Siren Branding?


Because I was tired.


  • I was tired of working for people who didn't live the values they preached.

  • Tired of being the only woman in a room while men spoke over me and down to me.

  • Tired of male peers asking me to take notes for them.

  • I was tired of having my character attacked when I spoke my mind.

  • Tired of asking others not to relay gossip about my colleagues.

  • Tired of not being able to trust the people I worked with.

  • I was tired of working 70-80 hour weeks to get the job done well, without the support I needed, and when I burned out I was told it was my fault and that I shouldn't have worked so hard.

  • I was tired of being told how good I had it working in these conditions, how the grass wasn't greener elsewhere.


Well, after starting a business, I’m not sure if the grass is actually greener. But the air here is cleaner. The water is potable. The fauna friendly, and the flora edible.


I created Siren as a way to do the work I love - and the work I’m really good at - with the freedom to work with people who want to do good in this world and build community while doing so.


If this resonates with you, I’m guessing you’re ready to start - or have already started - your business. Whether you have experience in entrepreneur world, corporate world, or any other world, I’m here to cheer you on and make sure you meet your goals.


Ready to see what it’s like? Schedule your free 15-min alignment audit here.

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