Brand Discovery
Answer the call to authentic alignment for your whole self at home and work.
Work-Life Alignment
Have you ever been told you need to focus on work-life balance? That you need to keep your personal life at home and your work life at work?
Here’s the punchline: work-life balance is a bunch of BS.
As business owners, we can’t actually separate home from work - they’re inexorably intertwined.
If you’re worried about your dog being home alone for too long, or if your babysitter flakes, or you’re waiting on a plumber to fix your flooded basement, your divided attention is going to impact how you show up at work. Likewise, if you’re stressed or burned out from work, it’s going to leak into your home life.
So instead of blaming yourself for not being able to manage the time required to juggle home and work life, aim for work-life alignment.
Where work-life balance is a matter of time management and compartmentalization, work-life alignment is a matter of authenticity, values, passion, and purpose.
About Me
Hi! I'm Katrina Kopeck
Like you, I'm a business owner who is passionate about what I do and the people I work with.
After receiving my Broadcast Journalism degree from DePaul University, I quickly realized I didn’t want to work in news, but I loved production. To buy myself some time, I got my first yoga teaching certificate and fell in love with that too. Between my polymath curiosity and strong Midwestern work ethic, I took a strange and wonderfully circuitous career path before landing in corporate leadership.
In corporate world I was driven, passionate, and motivated…and quickly had the wind taken out of my sails. I realized I was out of place - a yoga teacher and creative, climbing a corporate ladder to nowhere.
I grew tired.
Tired of working for people who didn't live the values they preached.
Tired of being the only woman in a room while men spoke over me and down to me.
I was tired of working 70-80 hour weeks to get the job done well, without the support I needed, and when I burned out, was told it was my fault and that I shouldn't have worked so hard.
So I left. And I started Siren with a mission of living in alignment with my values and helping others do the same.
Through the path to finding an authentic, aligned working environment, I found that a few things are always true:
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Having aligned values and messaging will make every single one of your decisions easier
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Doing anything new is much faster and easier with a trusted guide
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Uncovering your authentic voice will make you more confident and magnetic to the people you want to work with - like developing your own (ethical) siren song
Do you get stomach aches or headaches when working with certain clients?
Have you walked away from a sales pitch and felt gross?
Are you tired of working with people or companies who have conflicting values?
These are all signs that something is misaligned.
When your work and life are aligned, you’re able to bring your full self to both:
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You don’t feel guilty for pursuing your passions and hobbies outside of work
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You are able to take care of your family, friends, and critters as well as you take care of your business
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You’re more motivated, productive, and focused
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You have access to inspired creativity
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You have a sense of purpose, which creates balance and harmony
What is Brand Discovery?
Brand Discovery is a 60-day* 1:1 program designed for business owners and alternative healing practitioners to connect their brand to their authentic, aligned purpose.
In this program you will:
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Discover what’s most important to you and to your business.
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Create alignment internally and externally.
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Uncover your authentic voice so your social media, website, presentations, and programs all sound like YOU, while still representing your industry and maintaining professionalism.
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Develop the look and feel of your business, including a bespoke logo, brand colors, and fonts.
*Not sure if you're ready? Start with a free 15-min Brand Alignment Audit or a more comprehensive Brand Review.
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Up to four 60-90-minute 1:1 calls with me via Zoom, where we will dive deep into you and your company.
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A clear, comprehensive, magical “Book of Answers” that will help you make any business decision going forward, from “what should I say in this post?” to “should I build a program?”
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A deep understanding of what’s most important to you in life and in business so you can prioritize what will make the biggest impact and feel most aligned.
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Deep, connected conversations where you feel seen and heard - you won’t find any fluffy filler or busywork here.
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An accountability buddy and cheerleader for your dreams, goals, and vision of your aligned, authentic future.
What to expect
How does it work?
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Fill out the discovery call request form below.
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Receive an email to schedule your intro call.
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On the intro call, chat with me directly and learn more about how an authentic, aligned company can take you to the next level. Ask questions, get answers.
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If we're a good fit, we'll schedule your 60-day journey to authentic alignment!
Brand Discovery is for you if:
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You’re a driven, passionate business owner, entrepreneur, or solopreneur in the health, wellness, spiritual, or personal development space.
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Marketing or selling your services feels kind of…gross.
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You’re tired of seeing bad business practices, dealing with gross bosses, or working with people who have misaligned values.
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You’re unwilling to compromise your values and want your business to be a positive reflection of yourself and what matters most to you.
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You’re overwhelmed or burning out with the constant decision making that goes along with running a small or midsize business.
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You have big ideas with great intentions to make the world around you a better place and need support making those ideas reality.
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You are ready to step into the next great thing: starting your business, launching a program, starting a podcast, becoming a leader in your field, or creating freedom
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You’re a therapist, massage therapist, yoga therapist, chiropractor, coach, nutritionist, homeopath, acupuncturist, personal trainer, hypnotherapist, Reiki practitioner, Rolfers, Ayurvedic practitioner, Pilates instructor, yoga teacher, craniosacral practitioner, or business owner in the spiritual/wellness/personal development world.
Request an Intro Call
Please fill out this form to schedule your call and learn more!